Kelly Ferm's 2019 Recap
A LOOK BACK
I hope you all had a wonderfully Merry Christmas. Before diving into the new year full of #OnlyPrettyThings and a LOT of exciting adventures, I always love to round up the year by reflecting on all of our accomplishments. It is important to walk through the positive and less positive outcomes of the year with my team in order to create new solutions and improvements for the new year. We always strive to look ahead and move forward with a stronger, smarter, and more focused mindset than before.
2019 concluded to be quite a significant year for Kelly Ferm Home. Among re-branding, we completed numerous substantial projects that pushed our team to the next level. We also participated (for the second time) in the Pasadena Showcase House, which was an incredibly rewarding experience. I feel so grateful for not only my hardworking team, but for all of our reps, vendors, tradesmen, clients, and artisans who dedicated their time and efforts with us into {Making The World A Prettier Place, One Room At A Time}. I have decided to end this year with a quick recap of our 2019 projects.
1) CLOVERLAND RESIDENCE - FULL INTERIOR DESIGN
A beautiful new build mid-century modern home with neutral tones, wonderfully large windows, and a bright red entry door. This home was designed to be functional, perfect for entertainment, and minimal with slight pops of color throughout. Inspired by the lush greenery surrounding the home, we opted for larger windows and two floor to ceiling glass sliding doors that allow all the natural light to brighten up the space.
2) BODDY RESIDENCE - FOYER DESIGN
We participated in the 2019 Pasadena Showcase House in Descanso Gardens. Inspired by the beautiful scenery of the gardens surrounding the home, we designed the foyer with rich greens, blues, and golds. We worked with various vendors and artists to create a serene and welcoming foyer. As always, we love to mix the old with the new and curated beautiful moments with antique finds to elevate the design.
3) DRYBOROUGH ESTATE - FULL INTERIOR DESIGN
In May 2019, we completed our "labor of love" on restoring this luxurious historical 1918 Mission Revival Estate to its original glory. Through many obstacles, we were able to give this home the beautiful attention and love that it needed. The details are endless and each room has such special moments and stories that go along with it.
4) ANDALUCIA LANE RESIDENCE - INTERIOR DESIGN
There is nothing quite like being able to work on an ocean-side home. We gave this Huntington Beach project an interior face-lift just in time for the holidays! Keeping the interiors light, airy, and inspired by the beach, we created a soft and specially crafted result.
5) RE-BRANDING - KELLY FERM HOME MEETS SHOWROOM
The first few months of 2019 began with a fresh start as our newly curated branding was incorporated into the showroom. We refreshed the exterior of our boutique with our new signage (including our new logo, firm name, and of course 'Making The World A Prettier Place, One Room At A Time." Every detail for the new Kelly Ferm Home brand was put into full effect with new tags, new stationary, brand notepads, business cards, and a fresh and new website. We launched our blog and our new Instagram @kellyfermhome to properly showcase the scope of our work, products, and projects. As many lovely steps were taken to elevate our brand, we have so much more exciting ideas for the new year. Stay tuned for Kelly Ferm Home 2020!
keep up with my: JOURNEY